Hi! My name is


A passionate UX Architect, currently working at Ogilvy and Mather Singapore.

Born in Surabaya, Indonesia, lived in San Francisco long enough to left my heart there,
and currently living in Singapore.

Planning & Strategizing

Digital Designer

Branding & Concept


Bridesmaid's Best Friend


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A little about me

Hi! My name is Ulrica Jovita Soenargo. I love what I do, from the inherent challenges, problem solving and initial sketching right through to the satisfaction derived from project completions. I strive to make difference for today and the future through my design. Hence, I dedicated myself to create beautiful and functional websites from planning and wire-framing to transforming it to beautiful and well-functioned interfaces. My work is based on user-centered design process which means that everything I do focused on users and their experiences.